1st principle: If you would love to write a book, JUST DO IT AND WRITE A BOOK!’

There’s a lot of truth in that principle.

But my friend…Writing a book is HARD, even for flow-hacking / peak-performers 🙂

If you are currently writing a book or secretly envisage yourself writing a book in the future, let’s make sure you’re actually really successful, so that you can be rewarded for the energy & time invested and you can serve others.

Here are ten steps needed to write the best book possible (and get it into the hands of your ideal readers, which is the ideal end part of the writing process):

1) Nail Your Idea — To write a compelling book you need a compelling idea.

The central thesis of your book will play a huge role in the success of your book. When forging your thesis, it’s good to have a big lead question you’re trying to answer.

For example, the question behind my most recent book „CREATE THE BEST YEAR OF YOUR LIFE„, is

Can someone, independently from the parents‘ house, education, geographical circumstances, social networks…, be able to create in a definite period of time the best version of life she/he can imagine, living healthier, being more successful and happier?„. Answering a big question tends to make for a good book.

2) Frame Your Book in a Rewarding Manner— If you want your book to be sticky and impactful, it must have a powerful frame, which serves others, e.g. with a practical and beneficial „quick gain“ for the reader.

What do I mean by „framing in a rewarding manner“? Let’s lead with an example. My book „CREATE THE BEST YEAR OF YOUR LIFE“ is about FLOW science. But… it’s framed as a book about „how to accomplish the live you love“

3) Sell Your Book — Next step is figuring out the publishing end of your product.

There are lots of ways to go—self-published, publishing house, … The landscape of publishing modalities is increasing becoming complex and each modalities has pros and cons.

If you go with a publishing house you want to make sure to write a ferociously effective book proposal to land a six-figure advance. If you self-publish, you must be aware of the advantages but also of the limitations.

4) Master Your Writing Process — Writing a book without consistent FLOW is not fun.

Writing a book is a long lonely journey. It takes hundreds of hours.

To unleash your creativity and produce your best work, it’s critical that you’re able to drive yourself into a FLOW state.

Trust me, you don’t want to write a book, unable to drop yourself into flow. It’ll take way longer, be way more painful and, the end product won’t be nearly as good.

5) Wordsmith Your Book — The biggest piece. Ironically, the most overlooked.  

Writing a great book is a deep, complex art. You’ve got to nail your voice, style and tone. Your message has to be right for the audience you’re trying to reach. Every sentence has to be as engaging as possible. It’s about striking a balance between fun and page-turning, engrossing and informative. It’s a whole thing.

The main takeaway with this one is not underestimating it. I see so many people suffer for all sorts of reasons by messing up this step.

Some folks pump out a book without much training, and then realize they could have written something far better. Then it’s too late. Their name is attached to something they’re not proud of… forever.

Others think they know how to write a book because they „can write“. They lean in but often, the process tortures them downstream. I’ve seen people have to rewrite their entire books because they got the tense wrong or put it in first person when it should have been in third. Not fun.

6) Get Feedback (A Lot) — It’s easy to go book blind without a betatest from the market, without an input from others.

Feedback is not only critical for getting into FLOW, while writing. It’s critical to ensuring your book is going in the right direction. It’s easy to get so up close to your book that you can’t tell if the damn thing makes any sense.

Feedback will keep you on track. I spend over six hours a week, every week getting feedback from my betatest readers. I couldn’t do it without it.

7) Tune Up Your Ideas — Produce fresh, novel thought leadership.

Learning how to hack your creativity is crucial to bake novel, sticky ideas into your book. This is extra crucial nowadays as there’s so much out there.

I did this with my book. Make sure your thought leadership is ultra fresh.

8) Launch Your Book — Get your book into the hands of those you want to impact.

Without the right book-launch know-how, no one’s going to read your book. Planning a book launch involves nailing everything. Digital marketing to podcasting to bulk-buying. There are a lot of moving parts and it’s critical to get it right.

9) Monetize On The Backend — Establish credibility, grow your business and build your personal brand.

A book launch is a great chance to grow your credibility, establish your personal brand and build up your „publishing business“. There is an art to writing a badass book as an end in itself while still pulling this off.

You’ve to get the balance right. You don’t want a throwaway business card book. You do want to capitalize on all the opportunities that come with writing a book.

10) Make Your Book An Inflection Point — Every book you write should be pivotal in your career.

After your book launch, you should return to a new normal. If executed well, your book will alter the trajectory of your career and life forever. That’s no small thing.

So, that’s what it looks like folks.

A lot going on there, right?

If you want to learn more about how to write a book in FLOW, just drop me an email to giannecchinimarco@googlemail.com

Looking forward….

PS.: Tell me a secret….which will be the title of YOUR BESTSELLING BOOK ?!

Marco Giannecchini